CONCEPTUAL BACKGROUND

In this contemporary Post-Modern urban India, it is increasingly observed that the definition of ‘life and living’ is reduced to an endless routine of work schedules and navigation through urban labyrinths. In our endeavor to adapt to the western norms of social and society standards, the relationships today have become mostly becoming transactional in nature (Give & take basis). Nuclear families; unknown neighbors and technology prevalence has reached a level where the concept of extended families, family time and friendly neighborhoods is becoming unsustainable. The many dimensions of living a contented and fulfilled life are left unexplored as there is no guidance on how to actually do it. The richness of life as experienced by the earlier generations is all but completely lost. The Startling responses elicited for basic questions like – Can you think beyond work? ; What are your leisure time plans? ; Are you able to enjoy the festivalsthe way they were celebrated when you were kids? Do you strongly relate to your cultural and ethnic background? How much of a compromise does it require on family time to accommodate work? Do you connect and relate to your neighborhood/society members at all? and many more tell us a story. A story, where we are tricking ourselves to believe that modern lifestyle of isolation and disconnection is the only way of living.

ON OUR PART, WE SAT BACK AND REFLECTED UPON QUESTIONS LIKE

  • So, how do we deal with the increasing social disengagement among modern families?

  • What is the external impetus needed to connect them back to their cultural roots?

  • How do we re-ignite the idea of a contented life as against material life, synonymous with our Indian culture?

THE SOLUTION WE BELIEVE IN IS TO BUILD COMMUNITIES

  • Research has extensively validated the idea that “Communities are not merely social settings—they play a significant role in self-identity and are a vital source of emotional and experiential meaning for the inhabitant".

COMMUNITY LIVING

Is characterized by various types of attachment like strong culture, local language connect etc. which have an effect on life course trajectories, stability in the environment, social integration and qualityof life. It creates an emotional bond between people and places. The conventional model of residential apartment construction andgated community development is focused more on the physical att-ributes of the project i.e Floor Plans, Carpet Areas, BHK structures etc. The misconception is that once the apartments/gated communities are occupied by totally unrelated strangers (heterogeneous groups), and the community bonding happens automatically. However, this is not always to true.

This Passive assumption needs to change and an ‘ACTIVE CATALYSTMODEL’ has to be introduced wherein the sense of community relationships are inculcated and nurtured till the bonds become strongand thrive naturally.

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